Search Engine Marketing is the hottest, most efficient marketing and advertising medium today. According to SEMPO study, State of Search Marketing 2009, the spending for Search Engine Marketing is predicted to grow to $26.1 billion by 2013. Frequently referred to as “pull marketing,” Search captures an individual at the moment they view a search engine results, creating profound and immediate opportunities.
Search engines are the #1 way Internet users find websites. Search engine marketing has proven to deliver the highest pre-qualified audience online, and is one of the most cost effective methods of advertising.
Search engines such as Google boast demographics of adults with an average net income of $75,000+. See stats below (as stated on the Google website):
Male (52%), female (48%)
High education (61% have at least a BA/BS)
High income (average income is $75,000)
Online experience of 3+ years (79%)
Online everyday (55%)
Online shopping in the last 6 months (91.9%)
Online purchase in the last 6 months (78.3%)
The leading search engines are Google, Yahoo, and Bing. Do you know where your site is ranked? We can help you improve your search engine rankings, call us today! You can contact us via email as well.
