Your website’s text content is extremely important. While pictures and visually stimulating websites may sell your customers, to get a high ranking in searches and get noticed on the web, you also need to sell yourself to the search engines. One important factor is the fact that search engines cannot read images, they parse and categorize text by send “spiders” out to crawl your webpage routinely searching for text that will tell them what your page is about. Without text utilizing subject matter in the form of keyword phrases, a search engine won’t know what you are providing for your customers and therefore you most likely won’t rank in during your potential customers’ searches for that product or service.

Our agency specializes in keyword phrase research and content creation / editing that gives your webpage search engine-friendly keyword dense text in a strategic pattern which allows the search engine to gather, calculate importance and rank your subject matter regarding your product or service. By following certain algorithms and patterning, a search engine can be enticed to apply greater emphasis and importance to those keywords. Research shows most potential customers tend to click on the first few links that come up during search results thinking they are the most likely to return the results the customer wants. Search engines refer to this process as ranking by trying to determine a page’s relevancy for particular search phrases.

Our copywriting service will do for you, contact us today.

In addition to getting your site noticed in relevant searches, we also optimize for multiple search terms. Our keyword phrase research informs us of the search volume of particular terms, so we know what specific phrases people are using most often to find your service.

This process provides a high volume of relevant keyword phrases which we incorporate into your website’s content which in turn increase your rank in web searches ensuring that people looking for something relevant to your service will find you.

Strong copywriting is not only important for an informative website for your visitors, but also for the search engines that visit you.

Call 877-277-4976 for your free Content Evaluation.

The first step when building a successful SEO campaign is to develop a proper strategy. We develop this strategy based on your goals and the competitive landscape of your industry. We find that the most successful SEO campaigns start here and it is why every SEO strategy we develop is customized to your needs, resources, and goals.

Competitive Landscape Analysis
A competitive landscape analysis looks at what your competition is doing – where they are succeeding, their strategies, and most importantly, what they are missing that will set you apart. This first step is absolutely vital to your success. After all, if you do not have an in-depth understanding of the marketplace, how can you expect to be number one? We make it a point to research your competition inside and out so there won’t be any surprises down the road.

• Keyword Research
For us, keyword research begins with one simple question – what is your target market? Spending countless hours of research and development means nothing if you aren’t receiving qualified traffic. Based on your responses, we undertake extensive research utilizing many of the industry’s best tools to determine what keywords your target market is using to find your product or service. We then develop a list of “Target Keyword Phrases” that we can confidently optimize your website for. This list is prioritized based on both the potential number of visitors a top ranking for a target keyword phrase will achieve and the level of competition targeting those specific words and phrases.

Determine Key Performance Metrics (KPMs)
Before beginning any marketing campaign, it is very important that you determine how you are going to judge the success of that campaign. This is no different when beginning an SEO campaign which is why we establish KPMs up front. These metrics will vary from website to website and consist of more than just how well you rank for your target keyword phrases; they will also take into account PageRank, backlinks, indexed pages, bounce rates, average time on site, average page views, profit per visitor, conversion rates, newsletter signups, RSS subscribers, and Twitter followers are all examples of common KPMs that we track depending on the client.

SEO Road Map
The last step in our strategy development process is to create an SEO Road Map. Basically, it is designed like an outline and describes exactly what we are going to do each month as part of your ongoing SEO strategy execution. Every month this road map is re-evaluated based on your performance metrics and updated it to improve those metrics and reach your goals.

We are available to guide strategy for your business today!  Contact us for a free evaluation.

If you don’t get it quickly, you’ll regret it later.  Local Search Marketing has been paying dividends for a long time now.  It is starting to become more mainstream because when times are tough we look a little more outside the box to stay within our means.  MSNBC purchased EveryBlock in  a multi-million dollar deal, terms not disclosed.

Internet Marketing is starting to become more personal by geo-targeting ads.  The marketing message can even be tailored based on websites the user has visited.  You need to take advantage of the opportunity that exists in the market.  Start reaching your target marketing with Local Search marketing.  There is also opportunity for nationwide companies to get a chunk of this market.  Catch the wave while there is still time.

Both Microsoft and Yahoo maintain their own Map, Yellow Pages, and Local listings.  The following is a great article from Matt McGee at SearchEngineLand.com:

What Micro-Hoo Might Mean For Local Search

Jul 31, 2009 at 1:19pm ET by Matt McGee

As the dust begins to settle on the Microsoft-Yahoo search deal, we’re finding that this week’s announcement raised as many questions as it answered. The companies told Danny and Greg that the agreement covers “web, image, and video search.” But what about the many search verticals that Yahoo and Microsoft are involved in? These are areas that, if not technically covered by the “web, image, and video search” label, are certainly highly connected to those products. And they’re likely to feel the impact of Micro-Hoo’s plans in some way, at some point.

One of those verticals is the Local/Maps space. Below are my thoughts on what the Microsoft-Yahoo deal could mean for local search, but first something of a disclaimer: I have no insider knowledge on what will happen, only speculation and even a wish list of what I’d like to see happen. At the same time, I think it might be fair to say that many inside the walls at Microsoft and Yahoo also don’t know what will happen with local and other search verticals. The two companies only referred to having “options” on Wednesday, which suggests that many details are still TBD.

What We Know

As explained on Wednesday, Yahoo’s crawled search results will come from Bing (assuming the deal goes through), but Yahoo will “own the user experience” and can present those search results however it wants on Yahoo search. But, to answer a local search query, search engines rely on a lot more than just crawled search results. They use maps, business listings (their own and from other sources), ratings and reviews (ditto), and more. When Danny and Greg asked about local and mobile, Yahoo EVP Hilary Schneider said that Yahoo has an option to use Microsoft technology/products beyond crawled search results, but isn’t required to do so.  More . . . .

By know I’m going to assume you’ve at least heard of Twitter, if not go visit and make yourself an account.  The time has come where you can no longer use traditional means to promote your business whether you’re Joe the Plumber or Sally Real Estate agent, you have to embrace Social Media.  Also keep in mind that online advertising in any form has been showing better results than radio and print advertising so far this year.

Now that you have registered on Twitter you’ll need to find people in your target market area.  There are a couple of really great tools to help you find and listen to prospects in your area.

Twellowhood – This application will allow you to zoom in on your state and then city and find all of the Twitter followers in those areas.  This is extremely effective for Real Estate agents, Insurance agents, and Local Service providers (Landscapers, Plumbers, Painters, etc).  One of our clients was a local pizza restaurant and we implemented this solution for them and we effectively raised monthly sales by 26%.

Twitter Local – This Twitter Tool is a desktop application that allows you to monitor tweets from a specific location.  This allows you to track your campaigns, and also listen to what local people are saying.  You might find (for example) somone tweet that they ordered a pizza from The Pizza Shack and when it finally came it was greasy and cold.  You can then engage the prospect and offer them your product the next time they order pizza.  You could even offer them a discount or something to win their business.  If they have a pleasurable experience with your company, I wouldn’t be surprised to see them “tweet” about it and you’ll get some referral business.

As you can see these forms of communication are very valuable and aren’t going away any time soon.  When done with consistency you can effectively harness the power of Local Twitter.  If you have any questions about this post or would like us to Twitter Local your business, drop us a line.