The first step when building a successful SEO campaign is to develop a proper strategy. We develop this strategy based on your goals and the competitive landscape of your industry. We find that the most successful SEO campaigns start here and it is why every SEO strategy we develop is customized to your needs, resources, and goals.
Competitive Landscape Analysis
A competitive landscape analysis looks at what your competition is doing – where they are succeeding, their strategies, and most importantly, what they are missing that will set you apart. This first step is absolutely vital to your success. After all, if you do not have an in-depth understanding of the marketplace, how can you expect to be number one? We make it a point to research your competition inside and out so there won’t be any surprises down the road.
• Keyword Research
For us, keyword research begins with one simple question – what is your target market? Spending countless hours of research and development means nothing if you aren’t receiving qualified traffic. Based on your responses, we undertake extensive research utilizing many of the industry’s best tools to determine what keywords your target market is using to find your product or service. We then develop a list of “Target Keyword Phrases” that we can confidently optimize your website for. This list is prioritized based on both the potential number of visitors a top ranking for a target keyword phrase will achieve and the level of competition targeting those specific words and phrases.
Determine Key Performance Metrics (KPMs)
Before beginning any marketing campaign, it is very important that you determine how you are going to judge the success of that campaign. This is no different when beginning an SEO campaign which is why we establish KPMs up front. These metrics will vary from website to website and consist of more than just how well you rank for your target keyword phrases; they will also take into account PageRank, backlinks, indexed pages, bounce rates, average time on site, average page views, profit per visitor, conversion rates, newsletter signups, RSS subscribers, and Twitter followers are all examples of common KPMs that we track depending on the client.
SEO Road Map
The last step in our strategy development process is to create an SEO Road Map. Basically, it is designed like an outline and describes exactly what we are going to do each month as part of your ongoing SEO strategy execution. Every month this road map is re-evaluated based on your performance metrics and updated it to improve those metrics and reach your goals.
We are available to guide strategy for your business today! Contact us for a free evaluation.
