Your website’s text content is extremely important. While pictures and visually stimulating websites may sell your customers, to get a high ranking in searches and get noticed on the web, you also need to sell yourself to the search engines. One important factor is the fact that search engines cannot read images, they parse and categorize text by send “spiders” out to crawl your webpage routinely searching for text that will tell them what your page is about. Without text utilizing subject matter in the form of keyword phrases, a search engine won’t know what you are providing for your customers and therefore you most likely won’t rank in during your potential customers’ searches for that product or service.

Our agency specializes in keyword phrase research and content creation / editing that gives your webpage search engine-friendly keyword dense text in a strategic pattern which allows the search engine to gather, calculate importance and rank your subject matter regarding your product or service. By following certain algorithms and patterning, a search engine can be enticed to apply greater emphasis and importance to those keywords. Research shows most potential customers tend to click on the first few links that come up during search results thinking they are the most likely to return the results the customer wants. Search engines refer to this process as ranking by trying to determine a page’s relevancy for particular search phrases.

Our copywriting service will do for you, contact us today.

In addition to getting your site noticed in relevant searches, we also optimize for multiple search terms. Our keyword phrase research informs us of the search volume of particular terms, so we know what specific phrases people are using most often to find your service.

This process provides a high volume of relevant keyword phrases which we incorporate into your website’s content which in turn increase your rank in web searches ensuring that people looking for something relevant to your service will find you.

Strong copywriting is not only important for an informative website for your visitors, but also for the search engines that visit you.

Call 877-277-4976 for your free Content Evaluation.

Every major search engine in one way or another relies heavily on inbound links to determine a page’s relevance to a particular search query. The more inbound links a page has from sites within its industry or from popular, authoritative sites, the more likely it is to rank for its target keyword phrases. For this reason, link building has become one of the most important aspects of any successful SEO campaign and one that we include for all of our clients.

Competitor Link Analysis

By analyzing the back links to your competitor’s websites, we can gain insight into how they are ranking for particular keywords. Specifically, this analysis can point out potential sources for quality inbound links to your own website. In addition, it helps to determine how competitive a particular keyword is and what level of SEO effort is needed in order to surpass your competitors in the search engine results.

Link Acquisition

Gaining inbound links to your website is crucial to improving your website’s rankings and traffic. A quality inbound link will not only benefit your rankings, but it can also drive traffic to your site from the referring site. However, not all links are created equal and some may even have a negative impact on your website. So, how do you know which ones are good and which ones can potentially cause you harm? That’s where we can help! A quality inbound link acquisition strategy is a part of every SEO campaign we manage. We know what to look for in an inbound link and we have multiple strategies to gain quality links to your website.

Outbound Linking Strategy

Everyone is looking for inbound links, but outbound links and who they point to is also an important element in your overall SEO strategy. Outbound links can provide a tremendous amount of value to your users and can help in establishing your website as an authority in your industry. Remember though, it is extremely important that you carefully look at who you are linking to and make sure that they are considered to be a quality website in the eyes of the search engines. Let us guide you through the seemingly unending variety of website to make sure that your website links to appropriate websites that bring value to you and your users.

Do you need help with Link Building?  We can help, contact us today!

The first step when building a successful SEO campaign is to develop a proper strategy. We develop this strategy based on your goals and the competitive landscape of your industry. We find that the most successful SEO campaigns start here and it is why every SEO strategy we develop is customized to your needs, resources, and goals.

Competitive Landscape Analysis
A competitive landscape analysis looks at what your competition is doing – where they are succeeding, their strategies, and most importantly, what they are missing that will set you apart. This first step is absolutely vital to your success. After all, if you do not have an in-depth understanding of the marketplace, how can you expect to be number one? We make it a point to research your competition inside and out so there won’t be any surprises down the road.

• Keyword Research
For us, keyword research begins with one simple question – what is your target market? Spending countless hours of research and development means nothing if you aren’t receiving qualified traffic. Based on your responses, we undertake extensive research utilizing many of the industry’s best tools to determine what keywords your target market is using to find your product or service. We then develop a list of “Target Keyword Phrases” that we can confidently optimize your website for. This list is prioritized based on both the potential number of visitors a top ranking for a target keyword phrase will achieve and the level of competition targeting those specific words and phrases.

Determine Key Performance Metrics (KPMs)
Before beginning any marketing campaign, it is very important that you determine how you are going to judge the success of that campaign. This is no different when beginning an SEO campaign which is why we establish KPMs up front. These metrics will vary from website to website and consist of more than just how well you rank for your target keyword phrases; they will also take into account PageRank, backlinks, indexed pages, bounce rates, average time on site, average page views, profit per visitor, conversion rates, newsletter signups, RSS subscribers, and Twitter followers are all examples of common KPMs that we track depending on the client.

SEO Road Map
The last step in our strategy development process is to create an SEO Road Map. Basically, it is designed like an outline and describes exactly what we are going to do each month as part of your ongoing SEO strategy execution. Every month this road map is re-evaluated based on your performance metrics and updated it to improve those metrics and reach your goals.

We are available to guide strategy for your business today!  Contact us for a free evaluation.

There is no need to wait for months to rank on the first page of search engines.  With Local Search Engine Targeting, you can expect to see your website on the FIRST PAGE of major search engines within just days of your order.  Targeted SEO + PPC = 1^st Page Rankings.

Having relevant keywords and ad text, a strong Click-Through-Rate on Google, and professionally designed SEO ensure first page rankings and high ad listings.  Because this ranking system rewards well-targeted, relevant ads, you can’t be locked out of the top position as you would be in a ranking system based solely on price.  If you want more traffic and more customers, contact us today!

Search Engine Marketing is the hottest, most efficient marketing and advertising medium today. According to SEMPO study, State of Search Marketing 2009, the spending for Search Engine Marketing is predicted to grow to $26.1 billion by 2013. Frequently referred to as “pull marketing,” Search captures an individual at the moment they view a search engine results, creating profound and immediate opportunities.

Search engines are the #1 way Internet users find websites.  Search engine marketing has proven to deliver the highest pre-qualified audience online, and is one of the most cost effective methods of advertising.

Search engines such as Google boast demographics of adults with an average net income of $75,000+.  See stats below (as stated on the Google website):

Male (52%), female (48%)
High education (61% have at least a BA/BS)
High income (average income is $75,000)
Online experience of 3+ years (79%)
Online everyday (55%)
Online shopping in the last 6 months (91.9%)
Online purchase in the last 6 months (78.3%)

The leading search engines are Google, Yahoo, and Bing.  Do you know where your site is ranked?  We can help you improve your search engine rankings, call us today!  You can contact us via email as well.

If you don’t get it quickly, you’ll regret it later.  Local Search Marketing has been paying dividends for a long time now.  It is starting to become more mainstream because when times are tough we look a little more outside the box to stay within our means.  MSNBC purchased EveryBlock in  a multi-million dollar deal, terms not disclosed.

Internet Marketing is starting to become more personal by geo-targeting ads.  The marketing message can even be tailored based on websites the user has visited.  You need to take advantage of the opportunity that exists in the market.  Start reaching your target marketing with Local Search marketing.  There is also opportunity for nationwide companies to get a chunk of this market.  Catch the wave while there is still time.

According to the reasearch firm ComScore, Bing gained .5% in July 2009.  Currently, Bing has an 8.9% marketshare compared to Google’s 64.7%.  It is noteworthy to point out that Bing had 8% of the marketshare when it was reintroduced to the masses in June.

When(/if) the Yahoo Microsoft Search deal goes through my question is, how much money will Microsoft spend to gain marketshare?  Is there a price?  Once the marger goes through Microsoft won’t be able to hide behind Yahoo any longer, it will be time to play the game.

Here is an article from Tech Crunch:

Bing’s Marketshare Continued To Creep Upwards In July

by Jason Kincaid on August 17, 2009

Another month, another report that Bing is chiming slightly louder. Analytics firm comScore has just released its latest figures on search market share, and once again Microsoft’s search engine has managed to grow while its competitors have seen modest losses.

Bing launched to the public on May 31, when Microsoft held 8.0% search marketshare. Over the course of June and July, the site has gained nearly a full percentage point — it’s up to 8.9%, and growth was actually higher for July than for June, when the site was getting all of its launch attention. Of course, Bing’s marketshare still pales in comparison to Google’s dominant 64.7%, but at least Microsoft is heading in the right direction.

Once again, it looks like Bing’s gain comes at Yahoo’s expense, at least to some extent. Since May, Yahoo has dropped from 20.1% to 19.3%. Google has dropped a more modest .3%, from 65% to 64.7%. We saw a similar pattern last month, when we pointed out that Yahoo was losing marketshare both from below (Bing) and above (Google).

The rest of the story . . .

Both Microsoft and Yahoo maintain their own Map, Yellow Pages, and Local listings.  The following is a great article from Matt McGee at SearchEngineLand.com:

What Micro-Hoo Might Mean For Local Search

Jul 31, 2009 at 1:19pm ET by Matt McGee

As the dust begins to settle on the Microsoft-Yahoo search deal, we’re finding that this week’s announcement raised as many questions as it answered. The companies told Danny and Greg that the agreement covers “web, image, and video search.” But what about the many search verticals that Yahoo and Microsoft are involved in? These are areas that, if not technically covered by the “web, image, and video search” label, are certainly highly connected to those products. And they’re likely to feel the impact of Micro-Hoo’s plans in some way, at some point.

One of those verticals is the Local/Maps space. Below are my thoughts on what the Microsoft-Yahoo deal could mean for local search, but first something of a disclaimer: I have no insider knowledge on what will happen, only speculation and even a wish list of what I’d like to see happen. At the same time, I think it might be fair to say that many inside the walls at Microsoft and Yahoo also don’t know what will happen with local and other search verticals. The two companies only referred to having “options” on Wednesday, which suggests that many details are still TBD.

What We Know

As explained on Wednesday, Yahoo’s crawled search results will come from Bing (assuming the deal goes through), but Yahoo will “own the user experience” and can present those search results however it wants on Yahoo search. But, to answer a local search query, search engines rely on a lot more than just crawled search results. They use maps, business listings (their own and from other sources), ratings and reviews (ditto), and more. When Danny and Greg asked about local and mobile, Yahoo EVP Hilary Schneider said that Yahoo has an option to use Microsoft technology/products beyond crawled search results, but isn’t required to do so.  More . . . .

Analytics and reasearch firm StatCounter has compiled and released their search number for the month of July.  According to the report Bing gained nearly 1.24% market share as Google lost about 1% in market share.

Bing looks like it has the right foundation to start to compete with Google.  With their recent partnership with Yahoo, Microsoft also announced that they will be hiring 400 of Yahoo’s employees that worked on the search platform at Yahoo.  I think that in a very short period of time we’ll see the Bing engine begin to refine and produce more relevant search results.

Here is the source article from Mashable.

By know I’m going to assume you’ve at least heard of Twitter, if not go visit and make yourself an account.  The time has come where you can no longer use traditional means to promote your business whether you’re Joe the Plumber or Sally Real Estate agent, you have to embrace Social Media.  Also keep in mind that online advertising in any form has been showing better results than radio and print advertising so far this year.

Now that you have registered on Twitter you’ll need to find people in your target market area.  There are a couple of really great tools to help you find and listen to prospects in your area.

Twellowhood – This application will allow you to zoom in on your state and then city and find all of the Twitter followers in those areas.  This is extremely effective for Real Estate agents, Insurance agents, and Local Service providers (Landscapers, Plumbers, Painters, etc).  One of our clients was a local pizza restaurant and we implemented this solution for them and we effectively raised monthly sales by 26%.

Twitter Local – This Twitter Tool is a desktop application that allows you to monitor tweets from a specific location.  This allows you to track your campaigns, and also listen to what local people are saying.  You might find (for example) somone tweet that they ordered a pizza from The Pizza Shack and when it finally came it was greasy and cold.  You can then engage the prospect and offer them your product the next time they order pizza.  You could even offer them a discount or something to win their business.  If they have a pleasurable experience with your company, I wouldn’t be surprised to see them “tweet” about it and you’ll get some referral business.

As you can see these forms of communication are very valuable and aren’t going away any time soon.  When done with consistency you can effectively harness the power of Local Twitter.  If you have any questions about this post or would like us to Twitter Local your business, drop us a line.