According to the reasearch firm ComScore, Bing gained .5% in July 2009. Currently, Bing has an 8.9% marketshare compared to Google’s 64.7%. It is noteworthy to point out that Bing had 8% of the marketshare when it was reintroduced to the masses in June.
When(/if) the Yahoo Microsoft Search deal goes through my question is, how much money will Microsoft spend to gain marketshare? Is there a price? Once the marger goes through Microsoft won’t be able to hide behind Yahoo any longer, it will be time to play the game.
Here is an article from Tech Crunch:
Bing’s Marketshare Continued To Creep Upwards In July
by Jason Kincaid on August 17, 2009
Another month, another report that Bing
is chiming slightly louder. Analytics firm comScore has just released its latest figures on search market share, and once again Microsoft’s search engine has managed to grow while its competitors have seen modest losses.
Bing launched to the public on May 31, when Microsoft held 8.0% search marketshare. Over the course of June and July, the site has gained nearly a full percentage point — it’s up to 8.9%, and growth was actually higher for July than for June, when the site was getting all of its launch attention. Of course, Bing’s marketshare still pales in comparison to Google’s dominant 64.7%, but at least Microsoft is heading in the right direction.
Once again, it looks like Bing’s gain comes at Yahoo’s expense, at least to some extent. Since May, Yahoo has dropped from 20.1% to 19.3%. Google has dropped a more modest .3%, from 65% to 64.7%. We saw a similar pattern last month, when we pointed out that Yahoo was losing marketshare both from below (Bing) and above (Google).
